BizFSBO™
- “Sell Your Business For Yourself, Not By Yourself”™
BUSINESS FOR SALE BY OWNER
Marketing Support Services
PARTICULARLY DESIGNED FOR THE “MICRO” SMALL BUSINESS,
Typically, 0 to 4 employees, less than $400,000 in gross annual revenue, And/or less than $100,000 in total owner income (profit + salary + “percs”) bUT can be used by any business, Worldwide.
We at BizFSBO™ provide you marketing and advertising services based on our experience and expertise in the business sales intermediary profession. We prepare your business for a successful sale, assess its market value, “package” the business, place and manage the advertising, forward prospective buyer responses to you, and provide resources for you to present your business “for sale by owner” at a fraction of the cost for full broker services. For complete details, click here. Or email BizFSBO@EvergreenGold.com or call +1.650.600.3751.
To sell your business successfully requires many critical steps that traditionally a business broker takes on behalf of you, the owner/seller. …
The business financials need to be professionally evaluated according to generally accepted principles.
The seller’s discretionary earnings (“SDE”) need to be established fully and objectively.
The value proposition must be presented in a manner that a prospective buyer will find plausible and reasonable.
The appropriate “listing” or “asking” price needs to be established based upon current market conditions, comparable sales of similar businesses (“comps”), expected buyer profile, anticipated financing needs, etc.
Key facts about the business need to be assembled and assessed regarding its products/services, facilities, employees, suppliers, customers, finances, operations/production procedures, marketing, sales, distribution, etc.
Relevant and material facts must be disclosed.
Assets, both tangible and intangible, must be itemized, categorized, and evaluated.
The potential of the business to be sustainable, scalable, and prosperous in the future needs to be quantified.
And, all this then needs to be presented in the most favorable light. …
Ad copy must be professionally written to attract interest without revealing the identity of the business, to maintain critical confidentiality. (Confidentiality is essential to keep employees, suppliers, customers, and competitors from learning about the potential sale of the business, which could dramatically diminish the business value to a buyer.) The business opportunity must be broadly advertised through media proven to be prime conduits for successful business sales. Then, after receiving an executed NDA (confidentiality agreement), a compelling “story” needs to be presented to the prospective buyer, in the form of a comprehensive professional Prospectus.
You CAN do all this by yourself. …
You can determine what data you need to assemble, what form it needs to be in, what changes you need to make to make your business more attractive, more “sellable.”
You can “recast” your financial statements to reflect the true value of your business and the actual “SDE” (Seller’s Discretionary Earnings) in a manner generally accepted by valuation and financial experts.
You can research the market value metrics for your type of business, analyze your business, determine a reasonable valuation.
You can prepare & write all the advertising material, place & manage ads, substantiate your valuation.
You can field all the phone calls and emails yourself.
You can try to maintain confidentiality until you have a signed NDA.
But, at what cost?
Your attention will be shifted from running your business to selling your business.
Sales will suffer, as will profits—your business will become less valuable.
You will lose precious time while you “learn on the job.”
You will waste money and energy and opportunity just to save a few dollars. …
While you are an expert at running your business, you are not an expert at selling it. We are.
Of course, you can instead hire a full-service broker on a commission basis. That might be the right decision for your small business; but, often using our services for all the “back office” work just may make a lot more sense. It’s an all-inclusive firm fixed price, with no surprises. It certainly makes more sense than a “flying blind” do-it-yourself-by-yourself-approach. Get all the BizFSBO details
With this service, we do not act as your agent or broker. We provide marketing, advertising, and sales support. We never directly interact with the buyer. Rather, we gather all the contact information from prospective buyers, obtain the NDA, and turn the contact over to you. You then contact the buyer, and, if you want to proceed, you provide them the Prospectus (that we prepare for you), introduce them to the business, and negotiate price and terms. Then you come back to our site, use our forms to prepare a contract (which you should always have your attorney review), obtain the buyer’s signature, and engage a local escrow agent to handle the Closing.
The choice is clear…
